For owner-run service businesses.
Turn Unanswered
Estimates and Past Customers into Booked Jobs.
The jobs are already in your database.
You already paid for the leads. You already earned the customers. We follow up on unanswered estimates and reconnect with past customers to turn more of them into booked work. You don't need to buy more leads or replace the software you already use.
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Free spam check. No call required.
Results within one business day.
This is how jobs get lost.
Emails land in spam.
Estimates go unanswered.
Past customers call someone else.
We handle all three.
The jobs are already in your database.
Proof
One case study.
Five emails.
$25,177 paid.
A contractor's own list. 210 past customers he had never marketed to. June 15 to August 28, 2026.
$25,177
In Paid Work
6
Jobs Sold
210
Past Customers
$0
Spent on New Leads
210 emailed → 168 opened → 17 replied → 9 estimates → 6 jobs
80% opened at least one email. 8% wrote back. 67% of estimates closed.
Two of the six expanded into larger jobs once work began, one was a referral and a new customer.
No new leads. No more ad spend. Just consistent follow-up.
Most business owners don’t do it. Will you?
Your list size, job pricing, and how long it's been since your last contact will all change these numbers.
Free spam check. No call required.
Results within one business day.
Who We Help
Does this sound like you?
Some businesses are a strong fit. Others already have these systems covered. We’ll tell you honestly.
We Are a Fit for You If:
You have customers on a list you've never used.
Your slow weeks come and you just wait.
You send estimates but don't hear back.
Past customers forget your name and call your competitors.
You May Not Need Us If:
Your emails get through the digital bouncer.
Your estimates get consistent replies.
Past customers remember you and call you first.
You already have a follow-up system and it's working.
If your unused list or unanswered estimates came to mind while reading this, that's exactly what we fix. Start with our free check.
The Fix
Three systems, working together.
Email deliverability, follow-up, and reactivation. Delivery comes first, because nothing else matters if the email never arrives.
Email Deliverability
Every inbox has a "bouncer."
Your important emails may not get in.
When you send an important message, you expect it to land right in front of your customer. But email providers run silent checks behind the scenes, and if the technical settings are even slightly off, your message gets stopped at the door and dropped into spam.
Your customer thinks you ignored them. You lose the job to a competitor. And neither one of you even know it happened.
Do you know where your emails are landing?
Follow-Up Systems
The email goes out. Then nothing.
People are busy. No response doesn't always mean "No." Most estimates don't get a reply unless someone follows up - multiple times. The right reminders at the right time help customers think of
you first.
We handle that for you. Each email does more than remind, it answers questions, eases concerns, and shows you're reliable.
The jobs you lose are those you never knew you were close to winning.
Reactivation Campaigns
"Who did we use last time?"
Your past customers were happy with your work. But time passes and names fade. When they need a job done again, they dig through old emails, come up empty, and open Google to start over.
You paid to acquire that customer, they were happy with your work, and you still lost their repeat business because they couldn't remember your name. That job is sitting in your list right now. We put you back in front of them before they go looking.
Your next job is likely a past customer.
The Process
3 simple steps to more jobs on your books.
We handle the entire setup from audit to execution, requiring less than 30 minutes of your time.
The Free Check
Complete our contact form below. We will look up the public records every inbox checks before it lets your message through, and tell you plainly what passes and what fails. Nothing for you to send, nothing to install. Results within one business day.
The List Repair
We fix what is sending your messages to spam, and clear out the addresses that no longer work, because bad email addresses are one of the fastest ways to get flagged.
The Outreach
We build your automated follow-up sequences and launch your past-customer reactivation campaigns, each one built to land in the inbox and get opened.
Then the work you were quietly losing starts landing on your books.
Even when your technical records pass, the check often reveals an unused customer list or gaps in estimate follow-up. It's usually both.
Testimonials
Real results.
In their own words.
Our emails were junk mail before they ever left our hands. Cyndie ran spam checks and we failed every single one. She got in there and fixed whatever was broken.
After that we emailed some of our past customers, and most of them got opened, and the work just started coming back. Those lists had been sitting dead for over two years. I didn't think there was anything left in them. Now we're setting up a campaign every month.
Steve Pool, American Tile Descaling
Thousand Oaks, CA
We had no system for staying in touch with past customers. Cyndie built one, and now the people who already bought from us actually hear from us again. It runs on its own and it brought back business we would have lost. Worth every dollar.
Josh Ulrich, Thunderheart RV
Pierce, ID
Why Us
What makes us different.
A few things set us apart.
You see the proof before you pay.
We send from your email address, not some bulk sender.
We fix the part no software can.
Made for business owners, not marketing departments.
Pricing
What we do.
We help you follow up on the estimates that never got an answer, and win back the customers who were happy with your work but can't remember who to call.
All through email. All done for you. You just answer when they reach back out.
Past Customer Reactivation
Bring back the customers you already earned.
$1,899
One time set up
Everything done for you:
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Your emails set up to reach the inbox
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Your past-customer list cleaned, verified, and sorted
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One reactivation campaign to bring past customers back, written and sent for you
Most lists support two to four campaigns per year. The first one is included in this setup.
One-time setup.
The monthly retainer is optional.
*Covers lists up to 10,000 customers.
Bigger list? Let's talk.
Reactivation + Estimate Follow-Up
Win back customers. Convert more estimates.
$2,799
One time set up
Everything done for you:
-
Your emails set up to reach the inbox
-
Your past-customer list cleaned, verified, and sorted
-
One reactivation campaign to bring past customers back, written and sent for you
-
Your open estimates chased down so none are forgotten
One-time setup.
Requires the monthly retainer.
This package requires a monthly retainer, billed separately. The first month starts 30 days after your first campaign goes out, so you see results before it begins. We keep the estimate follow-up running, watch where your email is landing and fix it when necessary.
*Covers lists up to 10,000 customers.
Bigger list? Let's talk.
Our Guarantee: When we finish your setup, we verify it's working before the first email goes out. If anything isn't right, we keep working until it is, at no additional charge.
What This Covers: the setup we build. Changes made afterward, such as adding a new sending tool, switching email providers, or sending through a separate platform, create their own records outside our setup, so those aren't included.
Then what?
The first campaign brings back the customers who were ready.
Required with Reactivation + Estimate Follow-Up.
Optional with Past Customer Reactivation.
$999/mo.
Up to 10,000 customers.
Bigger list? Let's talk.
Once everything's working, the hard part's behind you. The retainer keeps running what we built, so your customers don't get forgotten when you get busy. We handle the system, so you don't have to think about it.
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Seasonal or quarterly reactivation campaigns, run for you
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Inbox placement monitored, so emails reach customers, not spam folders
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Customer lists verified and current
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Monthly results report
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Your estimate follow-up watched and kept running
With Past Customer Reactivation, the monthly is your call. Most owners decide after seeing the results from their first campaign.
We only take on a handful of new clients at a time, so the work stays hands-on.
Start with a free check
Before you pay anything, we run a check on your email. It shows us where your messages are landing and whether your past customers are still hearing from you at all.
It's free and it's fast. You'll know whether there's real money sitting in your list, before anyone books a call.
Free spam check. No call required.
Results within one business day.
FAQ
Got questions? We've got answers.
What business owners usually ask before they hire us.
About Us
Who you work with
Why I do what I do.
I'm Cyndie Heap. For the last seven years I've worked on the part of marketing most owners never see: whether your emails actually reach the inbox, whether your follow-ups go out, and whether your past customers ever hear from you again.
What I'm proudest of is that clients keep hiring me back. Toastmasters International has brought me back through five different District Directors.
A process I built for College Funding Experts grew their buyer list by 1,300%. Before consulting I invented a product and took it from a sketch to QVC and The Today Show, which is where I learned the owner's side of this: the late nights, the weight of every decision, and how much one new customer can change a week.
There is a reason for the name. "Relance" is French for follow-up, the second reach, the nudge that brings a quiet list back to life. That is the work behind Relance Co., and I bring it to independent service businesses like yours, without the agency price tag.
Contact Us
Get in touch.
Fill this out and we'll run your check. You'll have the results back within one business day.
Just have a question?
Email or call.
Cyndie@RelanceCo.com
(770) 765-7339
We typically reply within one business day.